Northstar Strategy

In this strategic guide, you'll discover how to define your "North Star"—the ideal program office within the Department of Defense—to anchor your business development efforts. The video walks through how to identify the right program manager, assess budget allocations, and determine whether your technology and team are ready for high-value contracts. It also explores alternative entry points like SBIRs and consortia for companies not yet positioned for direct engagement with program offices. Whether you're a startup or scaling enterprise, this roadmap helps you build traction and momentum toward long-term success in the defense sector.